Desc: The Magic Begins: Directed by Haris Rao. With Ammama Ahmed, Ali Ashraf, Saad Lodhi, Jasim Haider. After the music industry of Pakistan collapsed in 2007, the artists of Pakistan had no platform to project their music to the audience. In 2016, an Indie Record Label by the name 'Echo Records' started it's operations by organizing live music events in various venues in Islamabad which created a new vibe in the town. Taking it forward, in September 2016 Echo Records held it's first Rock Festival with six Indie bands with original songs which became the biggest Indie Rock Festival of Islamabad. This film is about the journey of a small indie label driven to reconnect music with audience.